Our story behind Bitss hasn’t just been an endeavor to develop a great solution; it also has become a long-lasting journey. Changes in the web, changes in the way people used domains, and changes in the way people shared links were closely observed, and it was the arrival of the 21st century where such changes became prominent. A simple, yet innovative concept emerged—the concept of short links.
The old way to market long, lengthy links was promptly replaced by short links. The marketing industry quickly and easily responded to these new changes in internet marketing. However, there was a gap which was still not addressed by the market.
In the process of spectating these changes, we endeavored to brainstorm potential solutions to transform the way people shared links. Our vision was to create a platform that enabled people to share links that are easy to remember, while at the same time also represent the brand identity.
Timing played a crucial role in the launching Bitss from dream into reality, and eventually the time came for us to introduce our tool to the market as our planet undergo digital transformation. The time arose for us to help people move to a new era of web links.
At its core, Bitss is driven to deliver a solution that helps retailers connect their digital presence with their physical stores. The concept of digital twins has been glued inside the development of Bitss to help physical store connect their physical shops with virtual reality. In simpler words, we have developed a highway for physical shops to connect their customers directly to their online deals.
Our scope isn’t just limited to the retail industry, but it can also work for any website owner possible on the entire web. We want to usher in a new way people use short links. We want to incorporate the new idea of short, brand-identifiable links that people will understand and memorize.
The journey behind the development of Bitss has been nothing short of extraordinary. We have worked and developed the platform in collaboration with talents ranging from all over the world including the United States, The Philippines, Pakistan, Armenia, India, Romania, Bangladesh, Argentina, Colombia, Ireland, Taiwan, Canada, Egypt, Mexico, China and South Korea.
The purpose of Bitss is to combine marketing strategies and create the balance that leads to sales conversions.
What is the best way to achieve a well-balanced marketing campaign? Online and Offline marketing strategies are the answer. If you are unsure which marketing strategy will work best for your business, check this overview on online and offline strategies to boost your sales.
Online marketing campaigns are led through the internet to create brand awareness by focusing on digital channels. Some of the most popular online marketing strategies include SEO (Search Engine Optimization), ads on websites and social media, email marketing lists, among many others.
One of the most remarkable advantages of this type of strategy is the possibility to modify or adjust the campaign once it's online. These campaigns allow you to get almost instant feedback from the audience, which is excellent to strengthen your brand's relationship with your customers.
This feature comes in very handy to manage the direct feedback and fit it into the current campaign. And that's not all, the digital world is constantly evolving, and consumers are getting smarter. So, that's why data collection became essential to measure your campaign's success, as you can follow your campaign's performance in real-time.
You can measure your sales, likes, website visits, and even the famous buyer's journey. Analyzing the way customers behave on your website or social media will give you the insights you need to improve the products or services you offer.
Another major advantage? You won't have to limit your campaigns to a local area; your business will reach customers globally!
The main reason online and offline strategies need to be combined when developing a campaign is to reach a wider audience. As advertising became increasingly invasive across different social media channels, many people started using tools to block ads or navigate privately to protect their data.
Reaching that same audience now requires much more work than before, and the strategies used to work back don't work in the present. Thanks to offline marketing strategies, you can increase brand awareness through traditional mediums, such as flyers, billboards, magazines, or even business cards with QR codes, among many others.
Experts in the advertising industry say that people tend to pay more attention to traditional ads than online ones. However, offline campaigns can also be expensive and with limited reach.
And even though there are several marketing tools to measure offline campaigns, it's harder to track customers' behavior accurately. Then again, developing a marketing campaign just on the traditional channels will certainly not be enough.
Are you still wondering how it's possible to combine online and offline campaigns? With Brand Bitss, you can achieve the balance your campaigns need to succeed by implementing shortened URL links.
But that's not all. Bitss takes this marketing service a step further. Thanks to Bitss' custom links, you can create a branded domain to increase brand awareness and improve conversions.
Why shorten a link when you can set a whole marketing strategy around it?. You can use branded short links by entering our website, typing your domain name, and selecting your campaign goal (e.g., sales season or discount). That's it. Your online campaign is ready!
And what about the offline part? Well, imagine you are offering a Black Friday discount on all items in your store. You've already placed the discount campaign on social media with Bitss branded short link. Then go and offer those discounts through a QR code on a flyer, turning your campaign into a balanced combination of online and offline marketing strategies.
If you're considering improving your marketing efforts and boosting your sales, then Bitss is your go-to marketing platform. Human readable links are the next-gen marketing tool you don't want to be left behind. If you want to learn more about the extent of our services and how we can help, reach our team of specialists. Contact us today!
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